A plan recently approved by the C.A.B. In December 1972, American Modern Master Alexander Calder was commissioned by Braniff to paint an aircraft. A sleek new paint scheme, dubbed Ultra, was designed by Braniff's industrial design firm, Harper and George along with Detroit auto company Cars and Concepts in conjunction with Halston. Today this video's topic is about the 707 of Braniff International. King, a former Braniff vice president; two-thirds of the airline's executives came from Braniff, and even its office furniture was Braniff surplus bought at the airline's bankruptcy liquidation sale. Beard gathered Braniff employees together at the Braniff hangar at Dallas Love Field on January 18, 1954, to announce that the airline would move forward and assured the public that the airline would continue. The entire makeover, introduced in November 1965, was referred to as the 'End of the Plain Plane' campaign. Braniff's last piston schedule was operated with a Convair 340 aircraft in September 1967 and the last Lockheed L-188 Electra turboprop service was flown in April 1969. . It was before American Airlines bought up the gems of Braniff's 727 fleet at a half-price discount, and before Braniff stock plummeted from 19 to 4. Sun Country then reorganized and currently flies a modern fleet of Boeing 737-800s. Braniff Educations Systems, Inc., met for classes as scheduled on the morning of May 13, 1982, and during the reorganization was sold to Frontier Airlines, Inc., and operated as Braniff Education Systems, Inc., d/b/a as Frontier Services, Inc. The varied fleet included both the Boeing 747SP and Concorde . of the Boeing planes are important as the company would merge again through the years and employ a whole new fleet of Boeing passenger planes in the 1970s. Eastern initially offered to lease the routes for US$30 million for six years but the CAB denied the request stating that it was too long. [1] In 1978 N601BN flew the first flight from Dallas/Fort Worth to London. Passenger traffic increased in the 1960s and 1970s, but the airline remained a small one that . Braniff Airlines, Inc., and the carrier grew by adding service from Oklahoma City to San Angelo, Texas, with intermediate stops at Wichita Falls, Breckenridge and Abilene, Texas by the Summer of 1929 and service at Denison, Texas was added on July 5, 1929. Formerly with Paul R. Braniff, Inc., as A6000-A model, Braniff International Corporation (19731983), This page was last edited on 28 February 2023, at 08:43. Mr. Braniff had applied to the federal Civil Aeronautics Board (CAB) for authority to merge Aerovias Braniff with Braniff Airways, Inc. Although, Braniff was considered a low-cost carrier it still possessed a seasoned and unionized work force with medical and pension plans, which were the same overhead costs as the larger trunk carriers. [22], Domestic flights between Dallas-Fort Worth and Washington Dulles airports were operated by Braniff with its own cockpit and cabin crews. Concorde service proved a loss leader but it provided excellent marketing and promotion that created continued brand awareness around the globe for Braniff. The airline continued to grow, re-organize and acquire other airlines until its unfortunate shutdown in November 1989. As part of this campaign, some Boeing 727s were divided into Braniff Premier Service (traditional First Class service) and Coach Class. [27], The main impediment to Braniff's expansion was fuel cost, which increased 94 percent during 1979, coupled with strong competition from larger carriers in both the Domestic and Asia/Pacific Systems. [8] The route was then extended in February 1949 to La Paz and in March 1949, to Rio de Janeiro, Brazil. Douglas DC-4s and Douglas DC-6s flew to Rio; initially DC-3s flew Lima to La Paz. Indeed as the Panagra pilots continued their careers with Braniff and other airlines after the merger, not one life was lost with a Panagra pilot up front! Until 1980, Braniff was one of the fastest-growing and most-profitable airlines in the United States. Aviation history was made at Mach .95 on Friday January 12, 1979 as two Concordes, belonging to Air France and British Airways, flew in from the east and lined up to land on parallel runways at Dallas DFW. The CAB decided that it would not change its position in spite of the joint service application. The all-jet domestic fleet soon consisted of the BAC-111-200, the 727-100, and the 727-200. Orange/Ochre. David Rawlins. [11] President Beard said the two aircraft would be used on the carrier's US to Latin America flights, where the Boeing 707 was performing satisfactorily. United Airlines retired its Boeing 747 fleet in 2017 with a farewell flight. aia722p2.zip ( AVSIM) He favored a small "BI" logo and small titles. However, in spite of the service's less than stellar performance, the cost to Braniff was negligible thanks mainly to the agreements that Braniff negotiated with both British Airways and Air France. The aircraft, which was known as '747 Braniff Place' and 'The Most Exclusive Address In The Sky' became a flagship in Braniff Airways' fleet serving Dallas, Honolulu and later across the Atlantic to London. This site is dedicated to flight simulator enthusiasts around the world who share a common love of both aviation and the airline formerly known as Braniff International Airways. It was also called Braniff International Airways from 1948 to 1965. During World War II, Braniff impressed half of its fleet of twin-engine airliners into military service, while the remainder of the fleet was used to transport military personnel and . Braniff had two options prior to deregulation: grow into a larger carrier to possess "city power" at its key hubs or become a low cost carrier. For the first time in airline history, fuel costs, which doubled in 1979, exceeded labor as the largest operating cost for airlines. In 1955 Braniff was the tenth largest US airline by passenger-miles and ninth largest by domestic passenger miles. We would like to thank you for visiting our website. The airline was required to move into the temporary building until its new 10-story Braniff Tower also in Exchange Park was ready for move in on Valentine's Day 1958. Airline: Braniff International Airways. Braniff Place World Headquarters, P. O. It became the flagship of the fleet and would fly the airline's inaugural flight to London in 1978, the airline's 50th anniversary year . The one-way fare between the two cities was $12.50 or $20.00 round trip with a baggage allowance of 25 pounds and a charge of 10 cents for each pound over the maximum allowable amount. PAINTER. Mid-Continent Airlines began as Tri-State Airlines, Inc. in 1928, first as a flying school, then adding charter . Braniff is one of only two heritage airlines that continues to control its own intellectual property and other assets with Pan Am the other. Then, just as similar US airlines were divesting the giant aircraft, Braniff decided to vastly expand its 747 fleet - by 1980, Braniff was operating nine of them. [9], On January 10, 1954, Braniff's founder Thomas Elmer Braniff died when a Grumman flying boat owned by United Gas crash-landed on the shore of Wallace Lake, 15 miles outside of Shreveport, Louisiana, due to icing. The 727-227 Advanced had been the backbone of the Braniff fleet throughout the 1970s and with its massive deregulation push it had ordered large numbers of new examples. Braniff International operated the following aircraft types during its existence:[42], This article is about the original Braniff. Eventually, the Driskill was sold to the Lincoln Hotel Corporation in 1985. The new service operated nonstop between Kansas City and Tulsa and additional new cities were added in early 1931. The trijet was the key aircraft in the 1971 Fleet Standardization Plan that called for three aircraft types: the Boeing 727 primarily operated on domestic services, the Boeing 747 for Hawaii, and the Douglas DC-8 for South America. [3], The new Braniff venture was profitable within a month of service inauguration but with the weakening economic conditions the company found itself in need of a merger partner. Many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices, and even the corporate headquarters. . Later uniforms and accessories were composed of interchangeable parts, which could be removed and added as needed. As a result, Braniff reported its first operating loss since the recession of 1970. Braniff was the only airline to order the 707-227 because their low density and powerful engines were perfectly suited to Braniff's thin and high routes from the US Mainland to South America. Ceased operations. The beautiful employee playground/administration/training facility was the first of its kind and was later used as the model for Google and Apple headquarters design. Braniff Airways Cofounder and President Thomas Elmer Braniff called the Civil Aeronautics Act of 1938, the Magna Carta of Aviation because it revolutionized the entire industry into a cohesive whole that gave prominence to the air carriers in the United States. The Military Airlift Command routes were expanded in the Pacific and added to the Atlantic side in 1966. Vintage Airlines. The fare included ground transportation from both airports to the downtown areas of each city, which was provided by Yellow Cab Company. After the End of the Plain Plane Campaign, it became one of the most celebrated marketing efforts Madison Avenue had ever produced, blending style and arrogance. Braniff was a leading partner in the planning of Dallas/Fort Worth International Airport and contributed many innovations to the airline industry during this time. Casey met with Southwest Airlines President Howard A. Putnam and offered him the Braniff executive position. Welcome to the new home for Braniff Virtual Airlines. The new airline was solely dependent on passenger carrying fares for its revenue since it had not entered into any mail or express contracts with the United States Post Office. These companies included Braniff Air Lines, Inc., Paul R. Braniff, Inc., Braniff Airways, Inc., Braniff International Hotels, Inc., and Braniff International Corporation. In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. However, even though all of Braniff's scheduled and non-scheduled airline operations ceased, all of the company's subsidiaries continued in operation, some for many years. United States. Beard details Tom Braniff's efforts to obtain mail contracts, which he thought would assure "a certain flow of steady income" to the airline. The new company, owned by Mr. Braniff, had three 21 passenger Douglas DC-3s that had been allocated to the carrier from the United States War Surplus Administration in February, 1945. Even . All Nippon Airways (ANA) Nihon/NAMC YS-11 "JA8707" is here captured at Osaka Aiport on a sunny day in the spring of 1988. Concorde service began on 12 January 1979 between DallasFort Worth and Washington, D.C., with service to Paris and London on interchange flights with Air France and British Airways respectively. Eastern had been trying unsuccessfully to obtain authority to fly to South America since 1938, and would operate 24 weekly flights from Miami, two from New York, and one from New Orleans to west coast South American cities that Braniff mainly served.[1]. By October 1951, Braniff flew to 29 airports in the US, from Chicago and Denver south to Brownsville, Texas, to Central America, Cuba and South America. In the fall of 1930, Tom and Paul Braniff once again founded a new airline called Braniff Airways, Inc., which was organized on November 3, 1930, and began service on November 13, 1930, between Oklahoma City and Tulsa and Oklahoma City and Wichita Falls Texas. The Boeing 727 became the backbone of the Braniff fleet. However, the 707, 720 and One-Eleven would all subsequently be removed from the fleet in favor of the ideally suited Boeing 727 Trijet. Green/Light Green. The new service operated nonstop between Kansas City and the Windy City, once each day. It began operating under the name Alaska Airlines in 1944 and was first known as a cargo carrier. Mr. Thayer had been extremely vocal about Braniff's critical position if deregulation were to take affect. Had Braniff's fuel increased in 1977 by 94-percent the company would have reported a loss of nearly US$100 million, which would have been catastrophic for any airline.[2]. During 2017 and 2018, some of the original Braniff companies were reinstated for historical purposes and administration of Braniff's intellectual property assets including those of Mid-Continent Airlines, Pan American Grace Airways and Long and Harman Airlines, Inc. [1], On December 28, 1934, Braniff purchased Dallas-based Long and Harman Air Lines, that operated passenger and mail routes from Amarillo to Brownsville and Galveston. With an approved bankruptcy reorganization agreement with Hyatt Corporation a new Braniff, Inc., would be created from the assets of Braniff Airways, Inc. and Braniff International Corporation and would begin operations on March 1, 1984. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . Air Canada Flights. For the hostesses, Pucci used "space age" themes, including plastic Bolas (first edition zippered version) Space Helmets (second edition with snaps) as they were dubbed by Pucci. [7], Braniff was given a contract to operate a military cargo flight between Brownsville, Texas, and Panama City/Balboa City, in the Canal Zone. Oct 21, 2018 - Braniff Airlines Fleet | Braniff International Airways B727-200 | Airlines of the Past | Pinte . Former Braniff employees founded Minnesota-based Sun Country Airlines in 1983. Repaint by Paul Craig. The new 'Flying Colors of Braniff' were available in four combinations: Red/Aztec Gold. [2], In April 1926, Paul Revere Braniff incorporated Braniff Air Lines, Inc., which was a planned flight school and aircraft maintenance entity that never came to fruition. The flight returned to DFW the following morning, the last scheduled Braniff flight. Texas Class created a one-fare, one-service airline domestically and removed First Class from all Braniff aircraft. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff company and corresponding assets that it had previously owned. By this point, the airline dream that had started with one used plane now had a fleet of 75 aircraft, 400 pilots, and 4,000 employees. Also has a separate full body and tail .psd for ease in painting the multi-part fuselage. Pan American responded by offering to jointly lease the routes with Air Florida for three years at a price of US$30 million. 1 Mar 1984. [3], In the spring of 1928, insurance magnate Thomas Elmer Braniff founded an air carrier, maintenance, aircraft dealer and flight school organization with his brother Paul, called Paul R. Braniff, Inc., which did business as Tulsa-Oklahoma City Airline. Braniff. At that time, Braniff was the eighth-largest U.S. carrier, with 9,500 employes, service to 56 cities and a fleet of 83 planes. This plane was the first jet aircraft of the. Braniff had saved the historic Driskill from demolition in 1973 and purchased the entity outright in February 1975. On this page I take a detailed look at new releases. Package express and air freight service was added to the list of Braniff services on September 1, 1929, and included Dallas Love Field.[3]. It began in 1928 as Braniff Airways, Inc. First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". It operated a fleet of Boeing 727-200s and McDonnell Douglas DC-10s until 2001 when it filed for bankruptcy. Braniff Flying Colors is a historical page that covers the life and legacy of Braniff International. In addition, all of these posters have been marked as official common law trademarks of Braniff Airways, Inc., and they continue as a company trademark infinitely. During 2017 and 2018, some of the original Braniff companies were reinstated for historical purposes and administration of Braniff's intellectual property assets including those of Mid-Continent Airlines,Pan American Grace Airways and Long and Harman Airlines. Argentine President Juan Pern and his famed wife Evita Pern participated in the festivities at the Palacio Casa Rosada in Buenos Aires. In the program's first month in operation, December 1981, Braniff's revenues dropped from slightly over US$100 million per month to US$80 million. As an example, Braniff's revenue for 1979 was three times less than American's, which had moved its headquarters to Braniff's hometown, DFW Airport in 1979. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. Collectibles that offer this specific name are rare for that reason. Over the next 15 years, his expansion into new markets combined with ideas unorthodox for the airline industry led Braniff to record financial and operating performance, expanding its earnings tenfold despite typical passenger load factors around 50 percent. Lawrence also increased utilization of the fleet. In 1954, Beard was appointed president and CEO of Braniff with Fred Jones of Oklahoma City becoming chairman of the board. . After months of negotiations Braniff acquired Mid-Continent Airlines, a small Kansas City-based trunk line, on August 16, 1952. [1], To begin the overhaul of Braniff's image, Lawrence hired Jack Tinker and Partners, who assigned advertising executive Mary Wells later Mary Wells Lawrence after her November 1967 marriage to Harding Lawrence in Paris as account leader. Repaint of Tom Ruth's Boeing 727 in Braniff International livery, renowned for there colorful fleet of aircraft. Service was inaugurated in March 1945, after the carrier received its operating permits from the Mexican government. The airline was established by Continental and other regional shareholders in the former U.S. Trust Territory and started operations on May 16, 1968, as Air Micronesia, hence the nickname and callsign "Air Mike". However, deregulation of the airline industry was introduced in October 1978, and Braniff as well as many of the United States' major air carriers were caught in a peculiar predicament as a result of the unprecedented change in how airline business was conducted. The results of these studies found that Concorde must be marketed as an ultra luxury travel experience. C. RTW777 Info. Braniff's first 3 stretched 727-227s . Braniff was allowed to operate a charter service in Mexico for a brief period in 1947 but that was also discontinued and service was not commenced again until 1960[7]. In late 1978 Braniff moved to a sprawling new headquarters, Braniff Place, just inside the western grounds of the airport. [3], The fledgling airline shut down to reorganize in March 1933, with the company airborne again in less than a year. The flight originated at Wichita Falls and continued to Midway Airport with intermediate stops at Oklahoma City, Tulsa and Kansas City. As part of the acquisition, Acker became executive vice president and CFO of Braniff. At that time, the airline changed its trade name to Braniff International Airways (the official corporate name remained Braniff Airways, Incorporated) and flights to South America via Cuba and Panama began on June 4, 1948, with a routing of Chicago Kansas City Dallas Houston Havana Balboa, C.Z. Putnam accepted the offer, but he required that his own financial manager from Southwest Airlines, Philip Guthrie, be allowed to follow him to Braniff. [1] The last Braniff MAC charter associated with the Vietnam War was flown in 1975. In early 1982, Braniff Chairman Howard Putnam decided to sell the Latin American Division. [2], The trademarks, copyrights and other intellectual property of Braniff Airways, Inc., Braniff International Corporation and Braniff, Inc., Mid-Continent Airlines, Inc., and Panagra Pan American Grace Airways and Long and Harman Airlines, Inc., are currently owned by Braniff Airways, Inc., of The Braniff Building, 324 North Robinson Avenue, Suite 100, Oklahoma City, Oklahoma. In 1970, Braniff International Airways accepted delivery of the 100th Boeing 747, the first of 12 in its fleet. He received delivery on the first four on December 17, 1939. . These posters are therefore not placed in the public domain but have instead undergone copyright restoration in the United States. [1] The operating loss was $39 million in 1979, then $120M in 1980 and $107M in 1981. Acker had stated in a 1964 study that Braniff's conservative management was hampering the growth that the "jet age" required, in part by cash purchase of new planes instead of financing them, diverting working capital from growth initiatives. Another iconic type seen in Braniff's fleet was the Boeing 747, of which the airline operated three variants. The wings iced up on approach to landing in Shreveport, and the plane lost altitude. By the mid-1950s, it was the 10th largest airline in the country. For later airlines using the name, see, "Braniff" redirects here. After the merger Braniff operated 75 aircraft and over 4000 employees, including 400 pilots. Worth, Kansas City, Chicago, Denver, Atlanta and Miami, by the larger carriers, which were poised to immediately begin invading Braniff's long held territory. [15][16] The popularity of "The Great Pumpkin" led to extensive publicity, and even the licensing of a scale model by the Airfix model company.[17]. The merger was effective on February 1, 1967, and Panagra's remaining piston airliners were retired. Code. So BN decided to standardize the fleet on the 727, which at the time was more efficient than the 707/DC-8 . Braniff Realty, Inc., continued to operate the Airline's airport facilities including Braniff's Terminal of the Future at Love Field, until it was sold to American Airlines in 1996. Braniff's advertising touted the new carrier as The World's Fastest Airline. requires all airlines to honor tickets for Braniff flights sold by travel agents or by other airlines. The DC-8-31 aircraft were quickly retired from the Braniff fleet as the new DC-8 . The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Braniff ceased operations on May 1213, 1982, and Eastern took over the routes earlier than the planned June 1, 1982, commencement of service date. Jeanne Braniff's child died two days after birth and her husband Alexander Terrell died a year later in 1949.[1]. This add-on makes the following airliners, in a range of liveries;* BAC-111. Competition throughout the Braniff system, and increased service at Dallas-Ft. Worth International Airport by American Airlines and Delta Air Lines, both of which operated hubs at DFW, caused further erosion in revenue.[1]. The domestic air carrier was originally headquartered at Dallas Love Field in Dallas, Texas, and later Orlando, Florida. First Lady Betty Ford dedicated "Flying Colors of the United States" in Washington, D.C. on November 17, 1975. [1][24][25] Although the expansion of 1978 was successful it did not stop losses from beginning in late 1979 as a result of unprecedented rises in fuel costs and credit card interest rates of 20 percent and higher, coupled with general economic unrest. Let us know what you think of the site and tell us what features you want to see next. The merger added numerous cities, including Minneapolis/St. This key premise was highly successful. These clear plastic bubbles, which resembled Captain Video helmets and which Braniff termed "RainDome", were to be worn between the terminal and the plane to prevent bouffant hairstyles from being disturbed by outside elements. . Braniff and National were chosen after Greatamerica CFO Charles Edward Acker identified them as under-utilized and under-managed companies. Aside from a few second-hand DC-8-51s and the long range DC-8-62s these colours would be seen exclusively on 727s. Because of the war, they could not fly their produce out of the country but Braniff devised at least a small way to assist the growers. Resorts for rent: Once mainly for top executives, some private conference and training centers with high amenities now welcome outside business as their owners seek ways to break even. 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