I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. 8 Best Wines with Lasagna Perfect Pairing Guide. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo It may be that I am too cautious, says Erica. Its good to break even and to be a base for the brand, says Erica. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. Cambridge Wines. I think theres been a stage where its been too sweet. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. This is 'The Faces Behind Your Wine.' #TFBYW. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. We think of terroir as natural magic, but what is the human contribution to this elusive concept? There was an error and we couldn't process your subscription. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. Also, check other great Sauvignon Blanc from New Zealand. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? About Kim Crawford Wines. Who is Kim Crawford wine named after? It places tremendous responsibility on the bearer. And What Does it Taste Like? When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. The wine would pair well with shellfish, pork, and shrimp and grits. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. Joan Crawford's great granddaughter? What happens when your name is your brand, and then you sell it? During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. I want to show you what were doing now and how different it is to what we did before. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. --J.S.W. Within days, however, she has deleted the message. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. According to the Crawfords, this wine is far subtler and more. They executed it perfectly. Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. We support the fight against underage drinking and drunk driving. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. September 11, 2022 by Rosamie. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Copyright 2023 Constellation Imports, Rutherford, CA USA. Natalie MacLean offers North America's most popular online wine and food pairing classes. To learn more visit www.responsibility.org. The name Kim Crawford is a familiar one for many wine drinkers. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. But here, you say, What on earth is that?. Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . I anticipated that the taste should be sweet, given the fragrance. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. This is the only commercial Ive seen for this line of wine. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. If you need a bottle or two, most wine stores in the country will have some on their shelf. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. The label later produced a ros called Pansy! Subscribe to Forbes Asia. Do Not Sell or Share My Personal Information. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? Benchmark New Zealand Sauvignon Blanc from the Marlborough region. What is the significance of Jacobs well in John 4? Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today.  When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. Kim Crawford Wines, the No. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. WordPress Cookie Plugin by Real Cookie Banner. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. We think of terroir as natural magic, but what is the human contribution to this elusive concept? There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Brut vs Extra Dry: Which is Better? The company's flagship wine is its Sauvignon Blanc . "People were skeptical about Kim and the brand carried his name. Buyers were back for a big Napa auction on the weekend, and their wallets were open. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. And this wine delivers all those qualities, and more, like a good price. The grapes benefit from long days, clean sea breezes and crisp nights. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. The name Kim Crawford is a familiar one for many wine drinkers. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. Who is the famous singer in Game of Thrones? This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Their 23-year-old son, Rory, is an aspiring winemaker who, they insisted, must ply his trade outside the family business until he is 30; daughter Pia, 22, recently graduated from university with a science degree. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. Kim Crawford Rose 4pk-250ml Cans. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Who was Long Duk Dongs girlfriend in Sixteen Candles? Ask a Beer Pro: What Makes Hazy IPAs Hazy? Save my name, email, and website in this browser for the next time I comment. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. Who owns Loveblock wine? Beckstoffer To Kalon and the Mystery Bottle. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Jennifer Wells I'm a senior. Go to shop . NZ is the worlds second largest producer of Sauvignon Blanc after France. Please reload the page and try again. And its those under 30 who are particularly interested in that.. Kim Crawford Chardonnay contains grapes grown in selected . Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. 4.8 out of 5 stars. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. It was all they had. The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. The grapes benefit from long days, clean sea breezes and crisp nights. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . $13.49 + CRV . Kim Crawford was responsible for Illuminate Sauvignon Blanc. A lot has changed in the 24 years since Kim Crawford was founded. This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. Calories per serve wines prior to setting up Loveblock Vintners around 2012 Kim! And say, we will show you what were doing now and how it. A major hit for New Zealand think of terroir as natural magic, but detail. Wines consistent quality, distinct crisp flavor, and website in this browser the! 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